What is Imperfect, and how does it work?

Imperfect delivers produce to your door for 30-50% less than the grocery store. We do this by sourcing "ugly" fruits and vegetables that usually go to waste on farms. These fruits and veggies taste the exact same on the inside but look a little "wonky" on the outside. Customers can select the box size and frequency that suits their lifestyle. Customers also choose which fruits and vegetables they’d like in their box each week from an ever-changing list of delicious, seasonal produce–so there’s no receiving produce you don’t want!

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